Advice For First-Time Content Marketers

Guest blogger- Brittany Richards from Software Advice
Check out thier video here.

Software Advice recently sat down with marketing expert Joe Chernov to discuss the "sampler platter" of skills needed to thrive in the relatively new field of web content marketing. He emphasized five points: 

 

1. Be creative and understand good design. You don't have to be a designer, but it helps if you can recognize both good and bad design. The way content looks can often shape how people perceive the information.

2. Be a decent writer. Two main points: avoid buzzwords and use narrative, not coercion. The skill in writing comes from being able to tell a story well and writing in a tone and voice that resonates with the reader.

3. Have good business judgement. Joe says pay really close attention to what your personal brand is saying. If you google your name, uour personal brand should demonstrate business judgment before a hiring manager even looks at your resume.

4. Be brief. Writing should be concise and to the point. 

5. Be social media savvy. "Participating in social media doesn't necessarily correlate to competency in social media." Joe suggests that you study brands you like and brands that are successful to see how they do it. Being familiar with social media is a great start, but as content marketers should know all steps.

 

To view the video in full, go to CRMSoftware.TV. 

Software Advice is a technology consultancy in Austin, TX. Check out their updates on Google+.