Monday, August 27, 2012

First Impressions

Guest bloggers- Anne Houska, Dana Garrison and Keri Westland are members of the North American Talent Acquisition Team at State Street Corporation, and are located in the Kansas City, Missouri office. 

How many times have you heard the saying, “You never get a second chance to make a first impression”?   Researchers from NYU found that we make 11 major decisions about one another in the first seven seconds of meeting each other.  How you present yourself plays a major role in how others evaluate you. Confidence, preparation and presentation make all the difference! 

Someone famous once said it was all in the details - and that is certainly true when job hunting. In any job market, details are critical. A few key factors contribute to your positive first impression with potential employers. 

Resume Presentation:  Your resume is often the first impression an employer has of you. On average, Recruiters make initial decisions on resumes between the first 10 to 30 seconds they see it. Here are some suggestions to make sure your resume gets noticed.
  • Is your phone number correct? If not, potential employers will not be able to reach you. Also, if a potential employer were to call that phone number, would the voicemail message be professional and free of music, background noises, and easy to understand?
  • If you have a nickname listed, is it professional? If not, use your real name.
  • Does your email address look professional? You can always create another email account with a simple address. 
  •  List employers in reverse chronological order, with the most recent employer first. Review your resume on a regular basis to ensure it is up to date. Make sure your employment dates are correct. Many potential employers reference your resume when submitting information for background checks. Make sure company names are listed correctly as well.
  • Keep the information about your responsibilities and achievements factual and verifiable. 
  •  Check spacing, fonts, word tenses, spelling and punctuation. 
  •    If you have a stated objective on your resume, make sure it matches the position or types of positions you are applying to.
  • Once your resume is finalized, ask a friend, family member, career center representative or professor to review it. Better yet, ask two people!
Meeting the Potential Employer(s):  Whether your first encounter with a potential employer is at a career fair, other campus event or during a phone interview, the same general tips apply.
  • Career Fairs:  When possible, research the potential employers you are interested in talking with ahead of time. Many times, a Recruiter may ask you, “What interests you in this company?”  Best first impressions are made by those who have an answer.   Do not answer a question with a question, “Tell me about your company?”  Know what positions they have open and are recruiting for, and be prepared to discuss your interest in those openings. Ask about next steps, the application process, and how you can follow-up.
  • Other Campus and Networking Events:  Plan ahead to attend. If it is a potential employer you are serious about, don’t make plans to attend at the last minute, and don’t be late.  Again, research is key. If the opportunity presents itself, ask well thought out and relevant questions.
  • Phone Interview:  Many times, the first contact you may have with an employer is a phone interview, with a member of their Human Resources/Recruiting team. In this conversation, they will be looking for additional information about you, your background/experience and your interest in their company and their position(s). Be prepared for the conversation. Try to anticipate what potential questions they may ask. Be ready to talk about what the company does, why you are interested in a potential opportunity, and the specific position you applied to.  Confidence is key, sell yourself!
Good luck and pay attention to those details - you never get a second chance to make a first impression and a first impression can greatly impact your career search.

Tuesday, August 21, 2012

The evolved role of marketers

Guest blog from Lauren Carlson, CRM Analyst with Software Advice.

Bio: Lauren joined Software Advice in 2010 as the CRM Market Manager. Currently, she is the Producer and Content Manager for CRMSoftware.TV, a new site designed to be like Hulu for CRM Software. She writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. When she isn't covering the software industry, you can find her running at Town Lake with her dog, Sophie, and singing at local Austin venues. She is a graduate of the University of Texas with a bachelor's degree in journalism.

Intro: A common complaint among recent grads is that their undergraduate education wasn't comprehensive enough. They got the basics, but what about the stuff that really matters in that first job? This holds especially true for young graduates going into marketing. The field of marketing was fairly stagnant for a while, but in recent years, thanks to advances in technology and strategy, the role of the marketer has changed drastically. But, are universities and their curriculum keeping up?

This video roundtable discussion from CRMSoftware.TV addresses that issue. Watch and see what marketing experts say universities need to be teaching their marketing majors to set them up for success.

Monday, August 13, 2012

Want to connect with your community and display your artwork?

The Writers Place, seeks submissions from Latino artists working in more than one creative medium for a Latino Writers as Artists: Day of the Dead and Spiritually-Centered Celebration exhibition at the Writers Place.

Have you made any work celebrating the Day of the Dead or your Latino heritage/spirituality that might be appropriate for a Day of the Dead exhibit?

Do you write a journal and paint with oils? Watercolor and write poetry? Do you draw or sculpt and write short stories? Do you make ceramics and write detective novels (or illustrate them)? Do they ever mix together accidently, or on purpose? Is your visual or musical work heavily influenced by a particular writer? If you happen to be a musician who also creates with poetry, or are a spoken word poet who also sings, the exhibition will feature all aspects, genres and media.

The exhibition and performance will open with a reception on Saturday, October 13, from 6-9 pm at The Writers Place, 3607 Pennsylvania Ave., Kansas City, MO 64111. Those artists chosen to participate in the October event may also be invited to participate in a second annual event, A Celebration of the Day of the Dead, on Friday, November 2, at 7:00 pm also at The Writers Place.

The exhibition will end on Saturday, December 8 with another opportunity for the artists to perform or speak new or unshared work.

Application should include:
  • Artist statement and vitae and complete contact information.
  • Six (6) to eight (8) examples of your work, which include examples from each medium you wish to display or perform.
Visual entries should be JPG format; musical or voice/performance entries should be on MP3 or send a YouTube link on which examples of your work can be viewed. You may also send your entries by mail CD* with SASE for returning to: fbradley@writersplace.org or The Writers Place, 3607 Pennsylvania Ave., Kansas City, MO 64111.

All examples must be labeled with your name, title of the work, medium and when it was created. Work does not need to be new.

If you have musical performance entries, please provide electronic (MP3 or YouTube link) or CD examples of your music.

Visual entries should send their entries in JPG formats; musical or spoken voice entries should be MP3 or Wav formats or send a YouTube link on which examples of your work can be viewed. Send these to: fbradley@writersplace.org.

You may also send your entries by postal mail on CD* with self-addressed stamped envelope for returning to: The Writers Place, 3607 Pennsylvania Ave., Kansas City, MO 64111.

Review and acceptance of entries will begin immediately upon receiving each application until the final deadline of September 7. Please contact Carol Kariotis at 816-753-1090 or fbraley@writersplace.org with questions.