Guest blog from Lauren Carlson, CRM Analyst with Software Advice.
Bio: Lauren
joined Software Advice in 2010 as the CRM Market Manager. Currently,
she is the Producer and Content Manager for CRMSoftware.TV, a new site
designed to be like Hulu for CRM Software. She writes about various
topics related to CRM software, and often reports live from major
industry events. She has particular interest in marketing automation and
social CRM, and her work has been featured in Forbes and The New York
Times. When she isn't covering the software industry, you can find her
running at Town Lake with her dog, Sophie, and singing at local Austin
venues. She is a graduate of the University of Texas with a bachelor's
degree in journalism.
Intro:
A common complaint among recent grads is that their undergraduate
education wasn't comprehensive enough. They got the basics, but what
about the stuff that really matters in that first job? This holds
especially true for young graduates going into marketing. The field of
marketing was fairly stagnant for a while, but in recent years, thanks
to advances in technology and strategy, the role of the marketer has
changed drastically. But, are universities and their curriculum keeping
up?
This video roundtable discussion from CRMSoftware.TV
addresses that issue. Watch and see what marketing experts say
universities need to be teaching their marketing majors to set them up
for success.
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